Kill Your CAC
Enterprise-Grade Intent-Based Audience Optimization for D2C Brands
Strategic Overview | Q1 2026
1KAK is an intent-based audience optimization platform that tracks visitor behavior, scores purchase intent, and syncs smart segments to Meta—reducing wasted ad spend by 20-40% while improving ROAS by 2-4x.
Most first-time visitors bounce and never come back—yet brands retarget all of them equally.
Average D2C brand with ₹10L spend burns ₹3L+ retargeting visitors who will never buy.
By excluding low-intent and focusing on high-intent, brands see immediate efficiency gains.
Know your visitors → Act on intent → Kill your CAC
All visitors get the same retargeting, regardless of intent signals
iOS 14.5+ and cookie deprecation killed tracking accuracy
Can't differentiate between window shoppers and serious buyers
Competition drives costs up while efficiency stays flat
Score every visitor 0-100, segment into actionable tiers
Privacy-compliant tracking that works post-iOS 14.5
Stop wasting money on visitors who will never convert
Custom Audiences updated automatically, no manual work
Lightweight JS tracker captures behavioral signals
Intent engine calculates 0-100 purchase probability
Automatic tier assignment: Hot, Warm, Cold, Ice
Push to Meta Custom Audiences via API
Run precision campaigns with smart exclusions
Page views, scroll depth, time on site, clicks
Product views, add to cart, checkout, purchase
Email capture, phone, UTM parameters
20+ signals weighted by conversion correlation
Recent activity weighted higher
Recency, Frequency, Monetary scoring
6 pre-configured audience strategies
Best customers for prospecting
Auto-exclude converters + ice cold
| Signal | Points | Rationale |
|---|---|---|
| Started Checkout | +25 | Highest intent signal |
| Added to Cart | +20 | Strong purchase intent |
| Email Captured | +15 | Identity + engagement |
| Phone Captured | +10 | High-value identity |
| Multiple Visits | +10 | Return interest |
| Product Views (3+) | +10 | Browsing depth |
| Recent Visit (<7d) | +10 | Recency matters |
| Time on Site (>3m) | +5 | Engagement depth |
| Bounced (<10s) | -15 | Zero intent signal |
| No Return (>30d) | -10 | Intent decay |
| Audience | Criteria | Strategy | Expected ROAS | Budget % |
|---|---|---|---|---|
| 🔥 High Intent Retarget | Score ≥70, no purchase | Aggressive conversion campaigns | 4-8x | 40% |
| 🛒 Cart Abandoners | Added to cart, no purchase | Cart reminder + urgency | 5-10x | Incl. above |
| 💳 Checkout Abandoners | Started checkout, no purchase | Highest priority, incentives OK | 6-12x | Incl. above |
| 💛 Warm Intent | Score 40-69 | Nurture with content + light offers | 2-4x | 20% |
| 👥 Best Customers Seed | Purchased, high LTV | Lookalike for prospecting | 1.5-3x | 30% |
| ⛔ Low Intent EXCLUDE | Score <20, bounced | ALWAYS EXCLUDE from all campaigns | Saves 20-40% of wasted spend | |
Privacy isn't a feature—it's the foundation. KAK is designed for DPDP Act (India), GDPR (EU), and CCPA (US) compliance with enterprise-grade security.
Global D2C ad optimization market by 2027
India + SEA D2C brands on Shopify/custom platforms
500 brands × ₹50K/month average spend on KAK
If just 10% of wasted ad spend (₹5,000 Cr) could be recovered, the value created is ₹500 Cr annually—and we capture 10-20% of that as subscription revenue.
For growing D2C brands
For scaling brands
For large portfolios
80% recurring SaaS subscriptions
20% setup + professional services
LTV: ₹8-12L (24-month avg)
CAC: ₹40-60K
LTV:CAC: 15-20x
Net Revenue Retention 120%+ as brands scale ad spend and add stores
| Capability | KAK | Meta Pixel | Segment | Triple Whale | Northbeam |
|---|---|---|---|---|---|
| Intent Scoring | ✓ Core Feature | ✗ | ~ DIY Required | ✗ | ✗ |
| Smart Exclusions | ✓ Automated | ✗ | ~ Manual | ✗ | ✗ |
| Meta Audience Sync | ✓ Native | ✓ | ✓ | ~ Limited | ✗ |
| Cookieless First-Party | ✓ Built-in | ✗ Cookie-based | ✓ | ✓ | ✓ |
| India Privacy (DPDP) | ✓ Day 1 | ~ Partial | ~ US Focus | ~ US Focus | ~ US Focus |
| Price (₹10L spend) | ₹40K/mo | Free | ₹1-2L/mo | ₹50K/mo | ₹80K/mo |
Our moat: We're the only solution that combines behavioral intent scoring + automated Meta sync + smart exclusions + India-first compliance. Others do parts—we do the whole job.
Tracker installed, data collection begins
Intent scoring calibrated, audiences created
Meta sync active, campaigns restructured
First results: ROAS improvement measured
MVP launch, 10 pilot customers, core tracking + scoring
Self-serve onboarding, Shopify app, 50 customers
ML scoring, predictive LTV, Google Ads sync
SOC 2, SSO, white-label, agency partnerships
Shopify App Store — One-click install, instant setup
Real-time Dashboard — Live intent distribution, audience health
Automated Insights — "Your cart abandoners spiked 30% today"
A/B Audience Testing — Compare segment performance
Predictive LTV — Score visitors by future value
Multi-Channel Sync — Google, TikTok, Pinterest
Agency Console — Manage multiple brands
AI Campaign Suggestions — "Move ₹50K from prospecting to retargeting"
D2C performance marketing background
Managed ₹Cr+ in Meta ad spend
Full-stack engineering
Previously built AdTech at scale
Ex-Meta, audience products
Deep platform expertise
We've felt this pain firsthand. We've burned money on ice-cold audiences. We've manually exported CSVs to create Custom Audiences. We're building the tool we wished existed.
Every day, D2C brands waste ₹Crores retargeting visitors who will never buy.
KAK turns behavioral data into revenue.
Next.js 14
React Query
Tailwind CSS
Node.js
Express
PostgreSQL
Docker
Railway/Vercel
Redis (cache)
RLS Multi-tenant
AES-256 Encryption
SOC 2 Ready
Know · Act · Kill
Ready to kill your CAC?
📧 hello@kak.io
🌐 kak.io
📍 Built in India 🇮🇳
Confidential | Two Atom | Q1 2026
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